Internal operations platform

Truck Ranch OS is the operating system for the staff of Truck Ranch, a used-truck dealer group with five stores in Utah, Idaho and Colorado.

It follows every truck from purchase through reconditioning at the Vehicle Production Center in West Jordan, transport between stores, sale, title and trade payoff. It runs the stores’ service and parts departments, reports marketing performance by lead source, and gives each team its queue, deadlines and costs in one place. It reads dealership data from Tekion and vAuto and never writes to them. Staff sign in with their Truck Ranch Google Workspace accounts; outside vendors use a separate Vendor Portal. Not sold or offered to other dealers.

What it covers

Reconditioning (VPC)

Every truck's path through the Vehicle Production Center in West Jordan, from arrival to front-line ready, with the sublet work and its cost attached to the unit.

Vehicles in motion

Transport between the five stores and the VPC: who is carrying the truck, when it was picked up, when it arrived, and the signed proof of delivery.

Sale window and store boards

Each store's board of trucks that are ready to sell, how long each has been on the lot, and what is holding a unit back.

Deals, titles and trade payoffs

Deals read from Tekion, title status for each unit, and trade payoffs tracked until they clear.

Service and parts

Repair orders, parts and sublet vendors for the stores' service departments, with the same queue and deadlines as the rest of the platform.

Marketing and lead reporting

Leads by source from Tekion, advertising spend by channel, and what each lead and each sale cost by store.

How it handles dealership data

It reads from Tekion and vAuto and never changes them.

The integration is read-only. When something in Tekion needs to change, the platform puts it in an action queue and a staff member makes the change in Tekion by hand.

Customer details are minimized on screen.

Staff see a first name, last initial, city and state. The full record is restricted to senior roles, and every view of it is written to the audit log.

Every change is written to an audit log.

What changed, who changed it and when — for every edit made in the platform.

Access

Staff
Sign in with a Truck Ranch Google Workspace account protected by two-step verification.
Vendors
Use the Vendor Portal at partners.truckranchops.com with a magic link sent to their email.
Everyone else
There is no public sign-up. Access is granted by Truck Ranch to its staff and to the vendors it invites.
Truck Ranch OS